Yell awards Deya major UK contract for delivering Yellow Pages directories - 29 July 2008
Yell, the international directories business, today announced that it had selected specialist distribution company Deya to be the sole contractor for the delivery of its Yellow Pages directories throughout the UK.The five year agreement following a competitive tender covers annual delivery of all Yell’s 104 Yellow Pages regional editions – more than 28 million copies last year.
The consolidation of delivery arrangements for the first time with one supplier will enable Yell to further develop its strategic approach to its directory deliveries. It will also provide greater operational efficiencies, as well as cost savings. To date, it has used four contractors for delivery of Yellow Pages directories across the UK.
John Satchwell, operations director at Yell, said: “The efficient and prompt delivery of our Yellow Pages directories to millions of households and businesses every year is a vital operation for us in the UK.
“We have decided that for the future the most effective strategy is to manage this is by having one contractor responsible for delivery throughout the UK.
“I am delighted that Deya, with whom we have a long working history, will be at the heart of ensuring that this complex exercise is carried out to the highest standards and with continued consideration for our impact on the wider communities in which we operate.”
Mark Hayman, chief executive at Deya, said: “It is a very exciting time for Deya. We have a long relationship with Yell that stretches back uninterrupted to 1982 and we are very much looking forward to working even more closely with them. We are confident that this new partnership with Yell will provide significant benefits for both organisations.”
Delivery of Yell’s business-to-business Business Pages directories, which cover the UK in nine regional editions, is not part of the new contractual arrangements for its parent publication. Deya will continue to deliver three of these editions, covering the Thames Valley, Southern and London regions.
For further information about this press release, please contact the Yell Press Office.
Notes to Editors
About Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
www.yellgroup.com
About Deya
Deya Limited is a specialist distribution company for retailers, publishing and telecoms companies. The company hand-delivers items such as directories, catalogues and product samples to homes and businesses across the country. Deya is the market leader for the distribution of millions of bulky items for blue-chip companies throughout the UK and its services range from collection of the product from the supplier and delivery to the customer, through to consultancy and address management.
www.deya.co.uk
