Sustainability
Our sustainability storyYell is amongst the most sustainable companies in the world, and we are proud of the contribution we make to local economies. Find out about the production of our directories in our Yell UK, Yellowbook and Yell Publicidad operations by reading our sustainability story, accessible from the downloads section on the right hand side of this page.
Delivering sustainable directories
Business to Consumer directories (B2C) such as Yell have a long history in providing economic and social benefits both to consumers and to advertisers - particularly for small and medium sized (SME) businesses.
Research shows that although services are increasingly moving online, internet and mobile services continue to complement those provided by printed directories. For many, the printed directory remains the principal way to access local goods and services.
The publishers of B2C printed directories are industry leaders in sustainable production. Recycling rates for printed directories are already high, at over 60%. However we are not resting on our laurels and are seeking to yet further reduce our environmental footprint as an industry.
The document, 'Delivering sustainable directories', which has been written by the UK’s Data Publishers Association (DPA) and of which Yell is a member, explores the value directories provide to the UK economy. It sets out how publishers are continuing to play their part in working with local authorities and consumers to further improve environmental performance. You can find it in the downloads section on the right hand side of this page.
Data Publishers Association – Code of Practice
In the downloads section on the right hand side of this page, you will find a new 'DPA Code of Practice' that for the first time sets out precise minimum commitments for all members of the Data Publishers Association, including Yell.
It will give confidence to consumers and advertisers and the wider community that the social and economic benefits of B2C directories can continue to be delivered sustainably.
Data Publishers Association - Annual Sustainability Report
One of the core requirements of the Code of Practice is that the UK's Data Publishers Association - including Yell - shall produce and make available on its website an Annual Sustainability Report by no later than July for the prior calendar year.
The 2008/09 Annual Sustainability Report is in the downloads section on the right hand side of this page.
