Advertising and promotion (Spain)

The theme of the Páginas Amarillas TV advertising campaign is Happy Encounters. The adverts feature people in surreal situations where they end up looking for goods and services. For example a skater is dancing on ice, waiting for his partner to enter the arena. He spots his partner and skates over, arms held open to greet her. His partner turns out to be… a fridge! The strapline highlights several different classifications that can be found within the Páginas Amarillas directory, such as electrical appliances, dance and skates.

Another advert centres on a woman walking through a park. She checks the time, adjusts the flower in her jacket lapel, and then looks up with a smile on her face. She has just spotted her date… a lift! Again, the strapline highlights different classifications that can be found within the Páginas Amarillas directory, this time lifts, florists and landscaping.

The advertising for 11888 features the ‘Pelochos’ puppet characters. Previously their adventures lead them to calling the telephone directory service to help them out in whatever situation they found themselves in. This latest campaign finds them on the other end of the telephone as they take the role of an operator, coming to the rescue of callers looking for advice to help them on their way.

The Pelochos puppets have helped to build the brand for 11888 and they even have their own website, which you can visit at www.mondopelocho.com.