Yellowbook products
YellowbookOur Yellowbook printed directories started in 1930 as local community directories published by Merchants Advertising Inc. in Long Island. Renamed as Yellowbook in 1949, and after almost five decades of expansion, Yellowbook directories now cover 48 states and the District of Columbia.
Since 1999 we have acquired more than 50 directory companies including McLeod in April 2002, National Directory Company in December 2002, Feist Publications in March 2004 and TransWestern in July 2005. All the directories we acquire are re-branded and re-launched as Yellowbook.
Yellowbook online
Online, Yellowbook offers a growing portfolio of advertising options. Yellowbook.com generates millions of visitors on a monthly basis, and offers advertisers a variety of products and placement options. Video ads, websites, conversion pages, dynamic banners are just of a few of the advertising options available. Yellowbook’s search engine advertising program, WebReach, is an advert syndication product, which promotes our advertisers’ details across the major internet search engines, vastly extending their reach on the internet.
