Yellowbook advertising & promotion
Yellowbook's marketing efforts are designed to drive brand awareness, usability and usage of our Yellowbook print directories and our website, yellowbook.com. Memorable advertising is at the heart of that.Our latest national campaign, launched in June 2009, builds on the momentum of prior full branding makeover efforts initiated in Spring 2008. Wrapped in modern, contemporary settings, the new multi-media campaign positions Yellowbook - and its various products - less like a resource and more like an intuitive, indispensible extension of ourselves. Highly branded creative shows exactly when and why to use Yellowbook first, by illustrating the moment - the Yellowbook Moment - when things don’t go exactly as planned.
A Yellowbook Moment can happen anytime, anywhere. Did a baseball just shatter the den window? Did I really just burn dinner for the family? Did the air conditioner really just die during a heat wave? For all of those ‘what just happened moments’ and more, there’s Yellowbook. When it’s decision time – it’s Yellowbook time. When it’s time to react – there’s only on correct reaction – Yellowbook it - online, on your mobile or in the book.
Yellowbook moments - June 2009
- View low bandwidth Flash version of 'Clumsy husband'.
- Right click and select 'Save Target As...' to download mpeg of 'Clumsy husband' (7.5M).
