Yellowbook advertising & promotion
Yellowbook's marketing efforts are designed to drive brand awareness, usability and usage of our Yellowbook print directories and our website, yellowbook.com. Memorable advertising is at the heart of that.Our latest campaign, launched in November 2008, is an extension of a full branding makeover that was initiated in Spring 2008, which included a new streamlined logo, a name conversion to one word (formerly Yellow Book), new television commercials and newly designed print directories. Under the theme 'Say Yellow to the Future' these initiatives help present Yellowbook as a forward thinking, innovative digital force of the future.
The new campaign execution, entitled ‘The Breakup,’ is an interactive cliffhanger calling for viewer participation in determining how the story should end. By logging on to yellowbook.com/tv viewers can watch and rate three possible endings for ‘The Breakup,’ each devised to resonate with multiple audiences. The campaign’s innovative format is designed to engage the viewer on an emotional level and ultimately allow them to help Yellowbook’s betrayed heroine find what she’s really looking for.
In addition to the engaging interactive elements, the new campaign depicts the variety of search options and depth of content choices available on yellowbook.com.
You can view the commercial and possible endings below, but if you want to vote for your favourite, you'll need to go to the yellowbook.com website.
The campaign is supported by a microsite, SayYellowToTheFuture.com, which allows visitors and customers to view and share the TV commercials. In addition, the microsite links to Yellowbook's YouTube channel to engage and connect with the YouTube community. You can visit our YouTube channel at www.youtube.com/yellowbookvideo. Both the microsite and YouTube channel enable Yellowbook to tap into the viral nature of the web, engaging millions of people in the social networking and social media communities.
Say Yellow to the Future - November 2008
- View low bandwidth Flash version of 'The Breakup'.
- Right click and select 'Save Target As...' to download mpeg of 'The Breakup' (4.3M).
- View low bandwidth Flash version of 'Satisfaction'.
- Right click and select 'Save Target As...' to download mpeg of 'Satisfaction' (5.8M).
- View low bandwidth Flash version of 'Healthy heart'.
- Right click and select 'Save Target As...' to download mpeg of 'Healthy heart' (4.9M).
- View low bandwidth Flash version of 'Vindication'.
- Right click and select 'Save Target As...' to download mpeg of 'Vindication' (4.9M).
